How to convert JPG to AVIF online
- 1
Drop your JPG file
Drag and drop your Joint Photographic Experts Group file onto the converter, or click to browse your files. You can select up to 5 at once. Nothing leaves your device — conversion happens right here in the browser.
- 2
Hit Convert — it happens locally
Click Convert and watch it go. There's no upload, no server queue, no waiting. The converter runs Joint Photographic Experts Group → AV1 Image File Format entirely in your browser tab. Most files finish in 1–3 seconds.
- 3
Download your AVIF
Your AV1 Image File Format file is ready. Click Download, or grab a ZIP if you converted a batch. Close the tab and everything disappears — no copies kept anywhere.
JPG vs AVIF: format overview
Joint Photographic Experts Group
Joint Photographic Experts Group · 1992
- Compression
- lossy
- Color depth
- 8-bit
- Transparency
- No
- ✓ Universal compatibility — supported everywhere
- ✓ Excellent compression for photos
- ✗ Lossy — each save degrades quality
AV1 Image File Format
Alliance for Open Media · 2019
- Compression
- lossy
- Color depth
- 12-bit
- Transparency
- Yes
- ✓ Smallest file size of any image format (50% smaller than WebP)
- ✓ Excellent HDR and wide-gamut color support
JPG magic bytes: FF D8 FF
AVIF magic bytes: 00 00 00 .. 66 74 79 70 61 76 69 66
Why convert JPG to AVIF?
JPEG compression has been the web standard for photographic images for over thirty years, but its age shows in the file sizes it produces. A product photo, editorial image, or travel photograph optimized as JPG might be 150 to 400 kilobytes. The same image encoded as AVIF at matching visual quality often falls below 80 kilobytes. For an e-commerce site with thousands of product images, switching to AVIF delivery can reduce image bandwidth by more than half, improving page load speed and Core Web Vitals metrics that affect search ranking.
AVIF is supported in all major evergreen browsers as of 2023, making it a safe choice for production web delivery without needing extensive fallback logic. Cloudinary, Imgix, and Cloudflare Images all serve AVIF automatically when the client browser supports it. If you are managing your own image pipeline in Next.js, the built-in Image component handles AVIF conversion and serving automatically. For marketing teams uploading assets to a CMS, having pre-converted AVIF files speeds up the delivery pipeline.
Converting JPG to AVIF decodes the JPEG and re-encodes in AVIF, which introduces a small additional quality penalty since both steps involve lossy compression. In practice, converting a high-quality JPG at 90 percent to AVIF at quality 75 produces output that is nearly indistinguishable from the original JPG to most viewers while being dramatically smaller. AVIF also handles color gradients and fine detail with fewer visible blocking artifacts than JPEG at equivalent file sizes, so in many cases the AVIF actually looks better.
Quality & file size: JPG to AVIF
Typical file sizes: JPG 2–5 MB → AVIF 0.8–2 MB.
Both JPG and AVIF use lossy compression. We transcode at high quality settings (equivalent to AVIF's recommended web quality) to minimize generational loss.
Color depth: JPG supports 8-bit, AVIF supports 12-bit.
Transparency: JPG does not support transparency. AVIF preserves transparency.
Frequently asked questions
Privacy: how FormatDrop handles your files
Your JPG files are converted 100% inside your browser. They are never uploaded to our servers, never stored, and never seen by anyone other than you. This isn't a privacy policy claim — it's an architectural guarantee: our server has no endpoint that receives file bytes.