What is AVIF?
AVIF (AV1 Image File Format) was standardised in 2019 by the Alliance for Open Media — the same consortium (including Google, Mozilla, Microsoft, Apple, and Netflix) behind the AV1 video codec. AVIF uses AV1 intra-frame encoding, which is significantly more sophisticated than the VP8-era encoding that WebP is based on. The result is substantially better compression: AVIF typically achieves 40–50% smaller file sizes compared to PNG and around 20% smaller than WebP at equivalent quality. Like WebP, AVIF supports both lossy and lossless compression, transparency (alpha channel), HDR, wide colour gamut (up to 12-bit colour), and animation. AVIF is royalty-free, which is why all major tech companies backed it. Browser support has expanded rapidly: Chrome (since 85), Firefox (since 93), and Safari (since 16) all support AVIF. The remaining gap is in image editing software, OS-level support, and anything outside the browser ecosystem.
AVIF pros and cons
Advantages
- 40–50% smaller than PNG at comparable quality
- ~20% smaller than WebP
- Supports HDR and wide colour gamut (up to 12-bit)
- Supports transparency and animation
- Royalty-free and open standard
- Supported in Chrome, Firefox, and Safari
Limitations
- Encoding is slow — CPU-intensive to create AVIF files
- Not supported in older browsers (IE, old Safari)
- Very limited support in desktop image editors
- Windows does not open AVIF natively without extensions
- Photoshop support is still maturing
When should you convert AVIF files?
Convert images to AVIF when optimising for web delivery and you know your users are on modern browsers — the file size savings are significant. Convert AVIF to JPG or PNG when you need to edit or share the image outside a browser context, since most editing software doesn't support AVIF yet. Convert AVIF to WebP as a middle ground that has broader software support while still being more modern than JPG.
All FormatDrop conversions run entirely in your browser — no file upload, no server processing. Your files stay on your device.
AVIF FAQ
Is AVIF supported by all browsers?
Is AVIF better than WebP?
Can Photoshop open AVIF files?
More formats