What is AVIF?
AVIF (AV1 Image File Format) was standardised in 2019 by the Alliance for Open Media — the same consortium (including Google, Mozilla, Microsoft, Apple, and Netflix) behind the AV1 video codec. AVIF uses AV1 intra-frame encoding, which is significantly more sophisticated than the VP8-era encoding that WebP is based on. The result is substantially better compression: AVIF typically achieves 40–50% smaller file sizes compared to PNG and around 20% smaller than WebP at equivalent quality. Like WebP, AVIF supports both lossy and lossless compression, transparency (alpha channel), HDR, wide colour gamut (up to 12-bit colour), and animation. AVIF is royalty-free, which is why all major tech companies backed it. Browser support has expanded rapidly: Chrome (since 85), Firefox (since 93), and Safari (since 16) all support AVIF. The remaining gap is in image editing software, OS-level support, and anything outside the browser ecosystem.
AVIF pros and cons
Advantages
- 40–50% smaller than PNG at comparable quality
- ~20% smaller than WebP
- Supports HDR and wide colour gamut (up to 12-bit)
- Supports transparency and animation
- Royalty-free and open standard
- Supported in Chrome, Firefox, and Safari
Limitations
- Encoding is slow — CPU-intensive to create AVIF files
- Not supported in older browsers (IE, old Safari)
- Very limited support in desktop image editors
- Windows does not open AVIF natively without extensions
- Photoshop support is still maturing
When should you convert AVIF files?
Convert images to AVIF when optimising for web delivery and you know your users are on modern browsers — the file size savings are significant. Convert AVIF to JPG or PNG when you need to edit or share the image outside a browser context, since most editing software doesn't support AVIF yet. Convert AVIF to WebP as a middle ground that has broader software support while still being more modern than JPG.
All FormatDrop conversions run entirely in your browser — no file upload, no server processing. Your files stay on your device.